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Last updated on Tuesday, June 4, 2024.



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Framing refers to the way information is presented or framed, which can influence how people perceive and make decisions about that information. Different framing can lead to different interpretations and decisions, highlighting the importance of how information is presented in shaping our thinking and choices.

The Power of Framing in Cognitive Science and Decision Sciences

What is Framing?

Framing is a concept within Cognitive Science and Decision Sciences that refers to how information is presented or framed can significantly influence decision-making and perception.

Importance of Framing

Research in these fields has shown that the way a situation, problem, or choice is framed can alter people's decisions and judgments, often in predictable and sometimes irrational ways. Whether information is presented positively or negatively, as a gain or a loss, can sway individuals in different directions.

Examples of Framing Effects

For instance, a study might demonstrate how presenting the same risk either in terms of gains or in terms of losses can lead to drastically different decisions, even though the underlying probabilities remain unchanged. This highlights how the framing of information can override logical reasoning.

Applications in Real Life

In practical terms, understanding the concept of framing can be valuable in marketing, policymaking, negotiations, and various other fields where influencing human behavior and choices is crucial. By carefully framing information, one can potentially steer individuals towards particular decisions without altering the substance of the information itself.


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